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Five content advertising examples from online dating sites and apps

Freitag, März 6th, 2020

Five content advertising examples from online dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

But, it is not only the dread of 14, aka ‘singles awareness day’, that gets people signing up february.

As internet dating services become ever more popular – with 15% of all of the American grownups apparently having utilized one – these websites are cleverly tapping into client need.

Although some larger internet dating sites depend on television or PPC marketing, good old fashioned content marketing continues to be a terrific way to attract a clientele.

Here’s a review of merely a few examples. And also to discover more with this topic, check away these Econsultancy resources:

OKCupid

OKCupid had been one for the online that is first web sites to utilize content to drive its general strategy.

The initial incarnation – OKTrends – had been run by the company’s co-founder, Christian Rudder, whom utilized their mathematical background to create the tone for the blog.

Really, he switched data and individual information into fascinating articles, creating interest that is huge online visitors as a whole – not only those which consists of primary dating solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com.

Additionally frequently articles larger features, built to poke enjoyable in the perils of contemporary relationship. One example that is recent the amusing ‘Dictionary for the contemporary Dater’, entirely on its moderate web log. Handling to prevent the cliches of online dating sites, it utilizes humour that is relatable engage and entertain visitors.

Match.com

Match.com is another site that utilizes data to see its content, mostly for its‘Singles that are annual America’ research, which surveys over 5,000 US singletons to produce informative and in-depth infographics and websites. (mehr …)