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Five content advertising examples from online dating sites and apps

Donnerstag, Mai 28th, 2020

Five content advertising examples from online dating sites and apps

Dating websites tend to visit a surge in traffic between New Year’s and Valentine’s Day.

Nevertheless, it is not merely the dread of 14, aka ‘singles awareness day’, that gets people signing up february.

As online dating sites services become ever more popular – with 15% of all of the US grownups apparently having utilized one – these websites are cleverly tapping into client need.

Though some larger internet dating sites count on tv or PPC marketing, good old fashioned content marketing stays a powerful way to attract a clientele.

Here’s a glance at merely an examples that are few. Also to find out more with this topic, check always away these Econsultancy resources:

OKCupid

OKCupid had been one regarding the very first internet dating web sites to utilize content to drive its general strategy.

The initial incarnation – OKTrends – had been run because of the company’s co-founder, Christian Rudder, who utilized their mathematical history to create the tone associated with the weblog.

Basically, he switched data and individual information into fascinating articles, producing interest that is huge online visitors as a whole – not merely those which consists of primary relationship solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com. (mehr …)